Hi, I’m Sejin.
As a passionate design thinker, I strive to create meaningful impact through extensive research and creative strategies. My focus lies in a qualitative approach to understanding human behaviors and fostering inclusivity by amplifying diverse voices within our community.
Featured Works
Yatsy
UX Research, Evaluative
To address slow customer growth, this project aimed to understand customer’s purchasing needs through market research, competitive analysis, customer interviews, and brand mood consulting, ultimately refining the brand strategy to align with customer needs. The result helped increase customer engagement on the website, measured by active users.
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WorldSkills UK
Qualitative Research, Evaluative
To identify patterns in successful technical education and innovation, this project compared educational strategies from seven countries through literature reviews and semi-structured interviews, leading to recommendations for improving the UK’s national programs.
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ICU Experience
UX Research, Generative, Mixed Methods
This project aimed to identify patient needs in the Intensive Care Unit (ICU) by exploring patients’ behavioral patterns and interactions. Through mixed methods including secondary research, SME interviews, in-depth interviews (IDIs), surveys, and observation studies, key insights were gathered to improve patient care.
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Critique Impact
Qualitative Research, Evaluative
To evaluate the effectiveness of design education, this project investigated how recent graduates from design schools apply their critique knowledge in professional settings. Key challenges were identified and improvements in curriculum development were suggested through a literature review and semi-structured interviews. The curriculum innovation, based on these findings, is now in use at a four-year design university, demonstrating a significant impact on educational practices.
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Good Design
Workshop, Design Consulting
This workshop addressed feedback gaps in the design industry by creating a space for reflection and discussion on “good design” practices. Through interactive discussion tools and panel presentations, this project highlighted my expertise in facilitating engaging environments with users beyond traditional UX research.
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