Hi, I’m Sejin.



As a passionate design thinker, I strive to create meaningful impact through extensive research and creative strategies. My focus lies in a qualitative approach to understanding human behaviors and fostering inclusivity by amplifying diverse voices within our community.













Featured Works






Critique Impact

Qualitative Research, Evaluative

To evaluate the effectiveness of design education, this project investigated how recent graduates from design schools apply their critique knowledge in professional settings. Key challenges were identified and improvements in curriculum development were suggested through a literature review and semi-structured interviews. The curriculum innovation, based on these findings, is now in use at a four-year design university, demonstrating a significant impact on educational practices.

View more →


Yatsy


UX Research, Evaluative

To address slow customer growth, this project aimed to understand customer’s purchasing needs through market research, competitive analysis, customer interviews, and brand mood consulting, ultimately refining the brand strategy to align with customer needs. The result helped increase customer engagement on the website,  measured by active users.

View more →










ICU Experience


UX Research, Generative, Mixed Methods

This project aimed to identify patient needs in the Intensive Care Unit (ICU) by exploring patients’ behavioral patterns and interactions. Through mixed methods including secondary research, SME interviews, in-depth interviews (IDIs), surveys, and observation studies, key insights were gathered to improve patient care.

View more →


WorldSkills UK


Qualitative Research, Evaluative

To identify patterns in successful technical education and innovation, this project compared educational strategies from seven countries through literature reviews and semi-structured interviews, leading to recommendations for improving the UK’s national programs. 

View more →










Good Design 


Workshop, Design Consulting

This workshop addressed feedback gaps in the design industry by creating a space for reflection and discussion on “good design” practices. Through interactive discussion tools and panel presentations, this project highlighted my expertise in facilitating engaging environments with users beyond traditional UX research.

View more →