Hi, I’m Sejin.
As a passionate design thinker, I’m passionate about creating meaningful impact through extensive research and creative strategies. My focus lies in a qualitative approach to understanding human behaviors and fostering inclusivity by amplifying diverse voices within our community.
Featured Works
Identify redesign opportunities to enhance website conversion rate
Evaluative E-commerce Usability Testing
Redesigning the website to boost conversion rates. Through usability testing, we revealed how customers interact with the site and the challenges that hinder them from making purchases and signing up. With the results, we addressed the key pain points through redesign.
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Create a digital tool to enhance learning efficiency for design education
Generative Education In-depth Interview
Through qualitative research, we identified students' struggles with feedback management during design studio critiques. To address this, we propose implementing a digital tool in studio pedagogy to enhance student learning during critiques.
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Reorient brand strategy by defining the target audience
Evaluative E-Commerce Market Research User Interviews
To address slow customer growth, this project aimed to understand customer’s purchasing needs through market research, competitive analysis, customer interviews, and brand mood consulting, ultimately refining the brand strategy to align with customer needs. The result helped increase customer engagement on the website, measured by active users.
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Find patterns in successful education systems to bring change in pedagogy
Evaluative Education Lit.Review In-Depth Interviews
To identify patterns in successful technical education and innovation, this project compared educational strategies from seven countries through literature reviews and semi-structured interviews, leading to recommendations for improving the UK’s national programs.
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Improve patients’ ICU Experience by exploring the hospital environment
Generative Health Mixed Methods
This project aimed to identify patient needs in the Intensive Care Unit (ICU) by exploring patients’ behavioral patterns and interactions. Through mixed methods including secondary research, SME interviews, in-depth interviews (IDIs), surveys, and observation studies, key insights were gathered to improve patient care.
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Create a space to discuss what good design is for design stakeholders
Design Thinking Workshop Consulting
This workshop addressed feedback gaps in the design industry by creating a space for reflection and discussion on “good design” practices. Through interactive discussion tools and panel presentations, this project highlighted my expertise in facilitating engaging environments with users beyond traditional UX research.
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