Hi, I’m Sejin.

As a passionate design thinker, I’m passionate about creating meaningful impact through extensive research and creative strategies. My focus lies in a qualitative approach to understanding human behaviors and fostering inclusivity by amplifying diverse voices within our community.

Featured Works

Identify Opportunities to Enhance Website Conversion Rates

Evaluative E-commerce Usability Testing

To address stagnant conversion rates, we conducted usability testing to identify key issues in navigation and sign-up processes, leading to recommendations for unifying product collections, simplifying content, and enhancing interactivity to boost conversions.

View more →

Find Patterns in Successful Education Systems to Bring Change in Pedagogy

Evaluative Education Lit.Review In-Depth Interviews

Conducted an international comparative study of seven countries' technical and vocational education and training (TVET) systems, utilizing stakeholder interviews to create actionable recommendations for a non-profit educational organization to integrate global best practices, elevate teacher training, and optimize curriculum standards.

View more →

Reorient brand strategy by defining the target audience

Generative E-Commerce Market Research User Interviews

To accelerate customer growth, this project focused on identifying customer purchasing needs through market research, competitive analysis, and customer interviews. Leveraging these insights, we conducted brand mood consulting and refined the brand strategy to align with customer expectations, leading to increased website engagement and a rise in active users.

View more →

Create a Digital Tool to Enhance Learning Efficiency for Design Education

Generative Education In-depth Interview

Through qualitative research, we identified students' struggles with feedback management during design studio critiques. To address this, we propose implementing a digital tool in studio pedagogy to enhance student learning during critiques.

View more →

Improve patients’ ICU Experience by exploring the hospital environment

Generative Healthcare Mixed Methods

This project aimed to identify patient needs in the Intensive Care Unit (ICU) by exploring patients’ behavioral patterns and interactions. Through mixed methods including secondary research, SME interviews, in-depth interviews (IDIs), surveys, and observation studies, key insights were gathered to improve patient care.

View more →

Create Educational Program for Refugee Women during Pandemic

Generative Program Design Social Interview

Redesigning the website to boost conversion rates. Through usability testing, we revealed how customers interact with the site and the challenges that hinder them from making purchases and signing up. With the results, we addressed the key pain points through redesign.

View more →

Affinity Diagram